Japan has been a leader in the mobile communications industry. Those involved in mobile phone and communications technologies are already aware that Japan is the market to watch both as a potential consumer and testing ground for US markets.

Below is information about a full report on 3G and 3.5G technology available for purchase from Eurotechnology Japan. On their website you will find more information including sample pages, current pricing and the date it was last updated.

About This Report Available From Eurotechnology Japan

Japan is the first country in the world to introduce 3G mobile communications: NTT-DoCoMo started public 3G (FOMA) services in May 2001 for limited testing and from October 2001 to the general public. 3G services in Japan are entering their fourth year of commercial service and therefore are reaching a stage of maturity. Most people will agree that 3G introduction in Japan is a great success.

The present report examines today's situation of 3G services and their development, documents and analyzes strengths and weaknesses and the difficulties encountered during the early phases of introduction. Our analysis is of high value to carriers and industry experts in countries which are about to introduce 3G services or are in the early stages of deployment and may contribute to help reducing the risks of 3G introduction. This report describes status, statistics, business models, charging models, service characteristics and the competitive market place of 3G communications.

Completion of the transition from 2G to 3G services is in view. Therefore, eyes are now turning to the next wave: 3.5G and new entrants and new business models. The present report describes today's status and trends of the first wave (2001-2005) of of 3G deployment in Japan, and gives an outlook on the coming second wave (from 2005/2006).

Table of Contents:

• Building 3G in Japan: two waves of disruptive innovation
  • Why disruptive innovation
  • First wave, second wave
  • Disruptive innovation: the key criteria
  • Disruptive innovation: different value proposition, initially underperforms established technologies in main stream markets...
  • Disruptive innovation: new features that customers value
  • Disruptive innovation: typically cheaper, simpler...
  • The case of TD-SCDMA
  • Standardization practices in US, EU and Japan
     
• Overview of Japan Telecommunications markets as a background for 3G
  • How did Japans Telecom industry become one of the worlds most competitive?
  • Japans mobile phone companies (2004)
  • Overview of Japans mobile 3G internet systems (2004)
  • Japans Telecommunication landscape (graphics with recent transactions and future trends)
  • Spectrum allocation for mobile communications (recent policy trends and practice of the Japanese government)
  • Radio spectrum allocation for mobile communications (graphics for the 800MHz, 1.5GHz, and 2GHz bands for PHS, 2G and 3G)
  • Recent transactions and developments
  • Overview of Japans mobile 3G internet systems
  • NTT dominates in size (Graphics: comparing annual sales of NTT, KDDI, Vodafone-Japan, Softbank and PoweredCom, data for financial year 2003-2004)
  • Competition for Japans mobile phone markets (Graphics: mobile subscriber numbers for Japans seven mobile systems, data: 1998-2004)
  • Market shares in Japans mobile markets (overall market shares of DoCoMo, Vodafone and KDDI/AU)
  • Focus on KDDI/Vodafone competition (subscriber market share data: 1998-2004)
  • Three groups compete for over 70 million wireless internet users in Japan (subscriber figures for Japans mobile internet systems excluding PHS, market shares, data: 1998-2004)
  • i-Mode subscribers compared to competing wireless internet services (subscriber figures for Japans mobile internet systems excluding PHS, data: 1999-2004)
  • Section summary
     
• The first wave of 3G service roll-out in Japan (2001-2005)
  • Dynamics of the first wave of 3G roll-out in Japan
  • Competing network technologies and carriers (Table)
  • 3G and 2G cell phone subscriptions in Japan (data: 2002-2005 and projections to 2007)
  • 3G cell phone subscriptions in Japan (data: 2002-2005 and projections to 2008)
  • DoCoMo "FOMA Chasm" (graphics, chasm, early adopters, mainstream, including graphics)
  • First wave of 3G introduction (graphics: conversion rates for the three competing carriers, data: 1998-2004, and projections to 2008, logarithmic scale)
  • First wave of 3G introduction (market shares of the three carriers, data: 1998-2004, projections to 2007, logarithmic scale)
  • First wave of 3G introduction (market shares of the three carriers, data: 1998-2004, linear scale)
  • Analysis of 3G introduction dynamics in Japan
     
• From 2005: the second wave of 3G development in Japan
  • Expected market participants and network technologies (table, including expected participants, technologies, data rates, starting dates)
  • Conclusions for 3Gs second wave
     
• Crucial factors for the success of 3G in Japan
  • Overview: coverage, handsets, content and services, fees and business models
  • Some factors we believe are not important for 3G success
  • Coverage: discussion
  • Dual network service: 2G/3G handover - Europe (GSM/UMTS), KDDI/AU (CDMA2000), DoCoMo (FOMA)
  • Coverage: base stations
  • Indoor coverage as a business opportunity: IMCS
  • Indoor coverage (Graphics: number of indoor stations for FOMA, data: 2002-2004 with projection to 2006)
     
• 3G handsets
  • Handsets are crucial for success
  • 3G handsets, overview
  • Evolution of mobile phone displays: 2000-2004
  • Mobile internet and camera handsets: trends towards the sweet spot
  • 100 grams/100 cubic centimeter handsets are preferred
  • Handsets need to have 2-3 weeks standby time, and more than 1 day talk time
  • DoCoMo FOMA P2102V as a demo
  • DoCoMo's 900i series
  • Pricing issues and typical street prices for 3G phones in Japan vs 2G phones (table of typical street prices, June 2004)
  • Camera phones as disruptive innovation for DoCoMo's 3G FOMA
     
• Importance of handset design for 3G success, the KDDI/AU 3G "Designer Series"
  • SANYO W21SA CDMA-WIN phone for KDDI/AU (August 2004)
  • KDDI/AU 3G "INFOBAR" (November 2003)
  • KDDI/AU 3G "INFOBAR" Key properties functions
  • KDDI/AU 3G "INFOBAR - NISHIKIGOI" demo
  • "INFOBAR" and the KDDI/AU "Design Project"
  • KDDI/AU "Design Project": "talby" by marc newson ltd
     
• Nokia phones in Japan
  • Nokia mobile phone sales in Japan
  • NOKIA 7600 3G phones on sale in Japan
  • NOKIA 6630 (on display at Wireless-Japan-2004)
  • NOKIA 7600 (on display at Wireless-Japan-2004)
     
• Mobile phone sales in Japan
  • Mobile phone sales and business models in Japan: Overview
  • The carriers competing face-to-face (with photographs from store locations)
  • AU and Vodafone competing side-by-side
  • A typical suburban KDDI/AU store (photographs of 3G and 3.5G phones on display)
  • Vodafone Shibuya flagship store (photographs of Vodafone Global Standard 3G phones on display)
  • Drivers for mobile phone sales in Japan
  • Games as a driver for 3G and 3G handset sales
     
• Operating systems and software
  • Operating systems
  • TRON Overview
  • The wapro trap
  • Symbian
  • Browser market: which browser dominates software
     
• Charges, ARPU and business models for 3G
  • ARPU (average revenue per user) for 3G compared to 2G (data for 2000-2004)
  • Voice call charges: 2G vs 3G
  • Data charges
  • Details and impact of flat data rates on 3G
  • Average data packet usage on DoCoMo's networks (2G vs 3G)
  • Data charges for 3G - metered vs flat rates for different carriers (data: June 2004)
  • Data charges for 3G vs 2G (data: June 2004)
  • Data charges for 3G for high volumes of 3G data (data: June 2004)
  • Data charges in comparison with PHS and Vodafone-Germany (data: June 2004, 0-700Mbyte/month)
     
• Expected impact of flat rate mobile internet access
  • Details and impact of flat data rates on 3G
  • Impact of flat mobile internet rates
     
• Usage statistics
  • FOMA subscribers have much higher data usage at lower charges (data: 1999-2004, data and video call usage)
     
• Video on 3G and remote video control on 3G
  • Video on 3G - a killer application?
  • Video on 3G has many different applications beyond video telephony
  • Video telephony on 3G - strategic pricing
  • DoCoMo Airview
  • DoCoMo Jailor: pretending to be at home when you are not - protecting your home
  • DoCoMo seeding the 3G video market with applications: remote video control for machinery
  • DoCoMo seeding the 3G video market with applications: remote video control for robots
  • FOMA remote video control of SONY Aibo
  • DoCoMo seeding the 3G video market with applications: Visual controller with dem
  • DoCoMo visual FOMA controller for remote monitoring and care
     
• Music: from Chaku-Melo to Chaku-Uta to Full Songs
  • 3G to revolutionize music distribution
  • 3G to revolutionize music distribution: trends
  • Chaku-Uta music downloads on KDDI/AU (history, data format, Codec,...)
  • Chaku-Uta music downloads on KDDI/AU (download statistics for the period from introduction in December 2002 toJuly 2004)
  • Matsushita/Panasonic concept model for integrated earphones with mobile phone
  • Matsushita/Panasonic concept model for integrated HiFi earphones with mobile phone
     
• Music: Chaku-Melo versus Apple-iTunes
  • Chaku-Melo versus Apple-iTunes
  • Chaku-Melo versus Apple-iTunes: download statistics (Graphics: data from 2002 to 2004) Implications and trends
     
• i-Appli - JAVA applets are a crucial component of i-mode and 3G
  • i-appli - JAVA: Basics
  • i-appli - JAVA: Typical applications
  • i-appli - JAVA: Games
  • i-appli - JAVA: JAVA system concept
  • i-appli - JAVA: i-appli and JAVA leads to higher data usage (Graphics: data download statistics for handsets with and without JAVA i-appli, period: 1999-2004)
     
• i-Mode = marketing success story for the 2G-3G transition of wireless data services
  • i-mode revenue model
  • Concept and basics
  • i-mode in a nutshell
  • The i-mode eco-system
  • i-mode concept: General
  • i-mode concept: Business Models
  • i-mode concept: Current implementation
  • The official i-mode menu as a portal for content, services and transactions
  • Evolution from 1999-2003
  • Premium sites: a billion dollar market
  • Subscription statistics: fraction of subscribers registering for premium sites (data from 1999-2003)
  • Subscription statistics: average number of premium sites per subscriber (data from 1999-2003)
  • Evolving portal presentation: 2G to 3G (data from 2001-2003)
  • The i-mode experience 2004 on 3G-FOMA (SH-900i)
  • The i-mode experience 2004 on 3G-FOMA: navigating the menu
  • The i-mode experience 2004 on 3G-FOMA: The top menu
  • The i-mode experience 2004 on 3G-FOMA: The i-menu
  • The i-mode experience 2004 on 3G-FOMA: The menu list
  • The i-mode experience 2004 on 3G-FOMA: The menu list - main headings
  • Demonstrating i-mode progress from 2003-2004 (including introduction of Macromedia FLASH)
  • The i-mode experience 2003 on 3G-FOMA
  • The i-mode experience 2003 on 3G-FOMA: navigating the menu
  • The i-mode experience 2003 on 3G-FOMA: The top menu
  • The i-mode experience 2003 on 3G-FOMA: The i-menu
  • The i-mode experience 2003 on 3G-FOMA: The menu list
  • The i-mode experience 2003 on 3G-FOMA: The menu list - main headings
     
• i-mode usage and traffic profiles
  • average i-mode data usage (data from 1999-2003)
  • Handset novelty and functionality drive i-mode usage (data from 1999-2003)
  • i-Mode user profile (usage profile by gender and age group)
  • i-Mode web access events by content class (data: 2000-2003, and 2G versus 3G/FOMA)
  • i-Mode Typical page view statistics for selected top sites (data: 2001-2003)
  • i-Mode traffic for different activities: send mail, receive mail, view web page, and total traffic (data: 14 August 2003, 39.3 million subscribers)
  • Analysis of i-mode traffic profiles
  • Email and messaging: usage statistics (data for 2001-2003, 2G versus 3G/FOMA)
  • Email and messaging: pricing and service characteristics (data for 2001-2003, 2G versus 3G/FOMA)
     
• m-Commerce and m-Transactions
  • m-Commerce, m-Content and m-Advertising in Japan to reach US$ 10 Billion in 2005 (data for 2001-2006)
  • Types of m-Commerce
  • i-mode premium sites content business (data: 1999-2003)
  • Premium content subscription statistics (data: 1999-2003)
     
• Wallet phones: "Making mobile phones an essential part of daily life"
  • Wallet phones overview
  • Wallet phone transaction partners at the time of introduction
  • Wallet phones concept
  • What are Wallet phones?
  • What are Wallet phones? - i-mode and FeliCa, the role of JAVA applications
  • What are Wallet phones? Graphics demonstrating the concept
  • SO405iC i-mode phone with FeliCa chip (images and screen images of JAVA application linking with smartcard)
  • i-mode-FeliCa P506iC wallet phone screen images, demonstrating Edy e-cash: main menu page
  • i-mode-FeliCa P506iC: Edy ecash JAVA application: checking the cash balance
  • i-mode-FeliCa P506iC: Edy ecash JAVA application: transaction history
  • i-mode/FeliCa phones as Edy cash
  • i-mode/FeliCa phones as a wireless electronic door key
  • i-mode/FeliCa phones as train tickets
  • i-mode/FeliCa phones as event tickets and reservations
  • i-mode/FeliCa phones as air tickets
  • i-mode/FeliCa phones as e-cash, and at game parlors
     
• Security
  • Security, SSL
  • FirstPass authentication
  • Wallet phones and remote locking
  • Finger print recognition systems
  • Security trends

Full report available from Eurotechnology Japan