Japan's position as an economic and technology and cultural superpower and
at the same time as a huge market forces most European and US top
management and CEOs to have Japan high on the agenda. Based on over 20
years of engagement with Japan, and more than 14 years of work directly in
Japan the author summarizes about 10 best practices for high-technology
business development in Japan.
- Introduction: Why Japan matters
- Preparation, market research and strategy
- Investing in preparations pays off
- Starbucks vs Boots vs Ebay
- Relationships
- Understanding your relationships
- Keiretsu Industrial groups and what they mean for foreign
high-tech companies
- Figure showing the structure of the major 6 keiretsu groups with
member companies
- Finding the right partner
- Structuring relationships for mutual profit: Following DoCoMo's
example
- Human resources, gender equality, women: Attracting top
performers
- The best company to work for in Japan
- Gender equality
- Universities
- Change
- Cooperation with foreign companies
- Government relations and public sector
- Contributing to the community
- Finance, spin-outs and IPO's
- Full subsidiary vs sales office
- A successful MBO
- Spin-outs
- Joint-ventures
- The biggest enemy to success is right inside your company
- vs the Passion to Succeed
- Old and new Japan
- Building a valuable business in Japan vs exporting your products
to Japan
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