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Segata Sanshiro was a fictional character and parody
of
Sugata Sanshiro created by
SEGA to advertise the
Sega Saturn in
Japan.
He never appeared in any
video games made by SEGA.
Sanshiro was a
Judo master that tracked down and beat up people who were not playing
the
Sega Saturn. He also trained in odd ways.
Segata's end came in the form of a
missile directed at the
Tokyo, Japan headquarters of SEGA. Sanshiro jumped onto the missile
and deflected it into the atmosphere, he was killed in the following
explosion in the advertisement.
The character became very well known in Japan, and partly made the
Saturn successful.
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